“ If you enable an environment in which people can share, they will. And the benefits of that sharing will entice other people. That’s peer-to-peer health care. ”
Associate Director Susannah Fox, discussing how people find and share health information online (via pewinternet)
Late last year, I started watching and monitoring the #socialbiz hashtag on Twitter. I was in the middle of writing my book and conducting in depth research of companies that were at least talking about or referring to a social business. One company seemed to dominate the conversation, IBM. I watched more closely and realized that there were literally hundreds of IBM employees collaborating with the community and adding value to the “social business” conversation. I was really impressed and wanted to learn more.
Even with over 400 thousand employees, sadly I didn’t know anyone who works for IBM. And then one day, I met Dana Carr on Twitter and we started emailing back and forth. She was able to get me exclusive access (well, not really) with Jeff Schick, Vice President of Social Software who has been working for IBM for the last 23 years for an email interview.